»They Live,« directed by John Carpenter and released in 1988, is a cult classic science fiction horror film that critiques consumerism, politics, and social conformity through a blend of satire and action. The story follows Nada (Roddy Piper), a drifter who discovers sunglasses that reveal subliminal messages in advertisements, exposing an alien-controlled society that manipulates humanity through consumerism and power. Despite some over-the-top dialogue and pacing issues, the film's thought-provoking narrative, atmospheric direction, and strong performances, especially by Piper, make "They Live" a compelling critique of societal manipulation and corruption that remains relevant today.