Interview - The Author 2.0

Christian Heinke, who initially faced rejections from traditional publishers for his novel "Die Haut," found success by releasing it as a podcast in 2005, eventually reaching iTunes' top ten charts. The podcast's popularity led to a publishing deal with Swiss KaMeRu Verlag, demonstrating the potential of digital media to build a dedicated fan base and drive book sales. Heinke discusses how this experience influenced his writing style and highlights the evolving literary landscape, where free online content can boost sales, and explores various monetization strategies while remaining optimistic about literature's digital future.