Kerstin Fritzsche's article discusses the impact of Web 2.0 on literature, emphasizing how traditional publishing struggles to keep up with digital formats like blogs, forums, and podcasts. Authors like Christian Heinke and Tim Cortinovis have successfully used podcasts to reach large audiences, reviving the serialized novel format and bypassing traditional publishing obstacles. The article highlights the importance of digital platforms for aspiring authors and notes that publishers are gradually adapting by creating online communities and engaging more directly with readers.